Technical SEO
Can search systems reliably reach, render, understand and index the intended pages?
- Crawling and indexation
- Canonicals and redirects
- Performance and rendering
- Sitemaps and robots directives
Defined SEO audit project
Find what is holding search performance back.
Turn technical evidence, search demand and content performance into a clear diagnosis—then leave with an implementation roadmap ordered by value, urgency and effort.
Defined projectNo continuing retainer required
Human interpretationTools support the work; they do not replace it
Prioritised outputRecommendations ranked by practical value
Why audit?
When something feels wrong, start with evidence.
Traffic may have stalled, pages may compete with one another, or a redesign may have left important services harder to find. An audit provides a structured way to understand the problem before committing to a wider program.
A strong starting point when…
- Organic traffic or enquiries have declined
- A website has grown without a clear search structure
- Teams receive conflicting SEO advice
- A redesign or migration is being planned
- Content is published but rarely performs
- You need priorities before setting a budget
Not another generic score
A crawler can find missing titles and broken links. It cannot understand your commercial priorities, decide whether two pages should coexist or judge which constraint deserves scarce development time.
The value sits in interpretation: connecting technical evidence, customer intent, content quality and business context.
Audit scope
A connected assessment of how search works across your site.
The final scope follows the website and the problem—not a rigid checklist. These are the core areas commonly assessed.
Search intent and overlap
Do pages match useful customer searches, or compete for the same purpose?
- Intent and query mapping
- Keyword cannibalisation
- Landing-page alignment
- Competitor result patterns
Site architecture
Does the structure make priority services clear to customers and crawlers?
- Hierarchy and navigation
- URL and taxonomy logic
- Depth and orphan pages
- Template relationships
Content gaps and quality
Where does the site fail to answer valuable questions or demonstrate expertise?
- Missing commercial pages
- Informational opportunities
- Thin and duplicated content
- Refresh or consolidation needs
Metadata and internal links
Do page-level signals explain purpose and guide authority towards priority URLs?
- Titles and descriptions
- Headings and semantic structure
- Anchor text and link pathways
- Image and breadcrumb signals
AI-search readiness
Is the brand represented through clear entities, answer-led information and consistent evidence?
- Entity and factual clarity
- Answer structure
- Structured data
- Authority and citation gaps
What you receive
Useful outputs—not a folder of unexplained exports.
The audit is designed for action. Deliverables are written so decision-makers can understand the reasoning and implementation teams can understand what needs to change.
The handover
A documented path from finding to fix.
Exact deliverables are agreed in scope and reflect the size, access and complexity of the website.
Executive summaryThe main constraints, opportunities and business implications in plain English.
Detailed findingsEvidence, affected pages and context behind each material issue.
Prioritised roadmapActions ordered by impact, urgency, effort and dependency.
Implementation guidancePractical notes, examples or specifications for relevant teams.
Opportunity mapRecommended page, content and internal-linking opportunities.
Handover sessionA working discussion to clarify decisions, sequencing and ownership.
Prioritised roadmap
Not everything should happen at once.
Recommendations are grouped into a sensible sequence so urgent risks are controlled, foundational constraints are resolved and growth work builds on stable ground.
Protect
Address critical indexation, access, security or migration risks affecting valuable pages.
Repair
Resolve technical, architectural and overlap issues limiting the whole site.
Strengthen
Improve priority pages, internal links, metadata and content coverage.
Grow
Build authority, new demand capture, AI visibility and measurement capability.
Prioritisation principleA recommendation deserves priority when it materially affects a valuable outcome, can be implemented realistically and supports the work that follows.
Audit process
A defined route from access to action.
The process stays visible so you know what is being examined, why it matters and what will happen at handover.
1
Scope
Clarify concerns, goals, access, recent changes, site complexity and implementation resources.
2
Investigate
Combine crawls, search data, analytics, page review and market evidence.
3
Interpret
Test patterns, identify causes and separate systemic constraints from isolated noise.
4
Handover
Present findings, agree priorities and equip the right people to implement them.
Common questions
A clear first commitment.
An audit can stand alone as a defined piece of work or become the evidence base for later implementation.
What is included in an SEO audit?
Scope varies, but an audit may assess technical access, indexation, performance, search intent, keyword overlap, site architecture, content gaps, metadata, internal linking, structured data and AI-search readiness.
Is this just an automated report?
No. Tools collect evidence, but the useful work is interpreting patterns, connecting them to commercial outcomes and deciding what deserves priority. You receive contextual findings rather than an unexplained tool export.
Do we need an ongoing retainer afterwards?
No. The audit is a defined project designed to leave you with documented findings and a practical roadmap. Continuing advice, implementation review or consulting can be added if it is useful, but it is not required.
Can you work with our existing agency or developer?
Yes. The handover can support internal teams and existing partners with evidence, priorities, examples and implementation guidance. The purpose is to help useful work happen, not displace capable people unnecessarily.
How long does an audit take?
Timing depends on the number of pages, platform complexity, data access and agreed depth. A focused website may take several weeks; large ecommerce, publishing or multi-domain environments require broader investigation.
Will an audit improve rankings by itself?
The audit identifies and prioritises the work. Results depend on implementation, competition, authority and how search systems respond. A report that remains untouched cannot change the website.
Connected expertise
Explore our services.
Use the audit as a defined starting point or connect it with strategy, AI visibility, content, domain planning and clearer website communication.
Your next move
Understand the problem before funding the solution.
Tell us what has changed, where performance has stalled or what you need to know before making the next SEO investment.
Discuss an SEO audit ↗